品牌故事  Brand story

如今,提到中国的茶文化,我们仿佛一下回到历史的长河,古老而传统的茶器,长案,茶服,古筝,沉香... ...一幅古典的画面犹然而生,然而作为古时主流的茶文化却与我们渐行甚远,甚至被边缘化,成为当代生活的装饰品,实在令人惋惜,我们独有的茶文化,是否还有更为当代的呈现可能?带着紧迫的时代使命感,我们创建了原初格物品牌,希望通过不断的思索与创新,倡导与缔造一种全新的茶文化,让茶文化以全新的面貌回归到人们的生活当中去。


Nowadays,while we mention of Tea culture,itseems that we were in the history river,ancient and tranditional teaset,long-table, tea clothing,antique misic,agilawood ...an classic image appears in our mind, as the tea culture which was very popular in the past,is about to be untouchblegraduallyeven moves toward peripherization ,and becomes decoration in modern life,whata pity!Our tea culture,if  had more modern form or not?basing on the timesresponsibility,we built YUANCHUGEWU ,we hope that get through continuous exproration and innovation,advocating and building a completely new tea culture,enable the tea culcute to return to  lifestyle currently.


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