品牌哲学  Brand philosophy

传统与现代

原初格物专注做契合中国人生活习惯的茶器,继承与提炼中国传统哲学的精髓,熔铸到当下的生活环境与方式当中去,使传统的茶文化在当代以新的面貌发扬光大。


简约与易用

原初格物主张把问题追溯到本源,摈弃繁冗,回归质朴,重新寻回“物”的本质与意义,重新定义“人”与“物”的和谐关系。


想象与创造

想象力与创造力是原初格物的生命,从“无”到“有”固然是原初格物的创造力,同时把“已知”变成“未知”更是原初格物的另一种创造力。


Cultural & modernistic

YUANCHUGEWU focuses on the teaset  and accessories producing which fit well withchinese lifestyle,Gets through inheriting and purifingchina culture philosophy,  fuses them into  nowaday circunstance and lifestyle,enable tea culture return to our life with new form.


Simple & Easy-to-use

YUANCHUGEWU advocates returning to the origin and authentic,gets rid of redundance,returns to simplicity,re-finds the assence of object and meaning,re-define the relationship of human-being and object.


Imaginative & Creative

Imagination and creativity is the life of YUANCHUGEWU,which not only about creating something new,butalso about making something from familiar to unfamiliar.


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